Life for millennials is much different than it was for the older generations, especially their financial circumstances. The cost of living is so high that millennials are left with little disposable income. Because of this, their consumer spending habits lean more towards practicality, value for money and healthy living. The following is a list of things that are disappearing because millennials refuse to waste their money on them.
Cereal
Millennials are much more health conscious than older generations were at their age. They understand the impact of eating low protein, sugary foods on their bodies and prefer to make smoothies or grab a protein bar instead. They also just aren’t interested in cleaning up after they eat.
Movie Theaters
Millennials would much rather stay home and stream a movie or a show than go pay for high priced tickets and popcorn at a movie theater.
Gym Memberships
Millennials are a health conscious generation and many exercise regularly. But they prefer to run, join a class or exercise at home rather than pay a hefty monthly gym membership.
Cruising
Millennials are not attracted to cruise ships that way the older generations are. They prefer more authentic experiences rather sailing out at sea and visiting a city or island for a few hours or a day.
Beer
Beer is losing popularity with health conscious millennials who are consuming less alcohol than the older generations.
Casual Dining
Apps like Uber Eats and DoorDash are making it easier for people to stay in and eat in the comfort of their own homes, which means they are less likely to come out to dine in a restaurant. Its also less expensive to dine in and since some millennials have a smaller entertainment budget, they are happy to save money on drinks and tips.
Diamond Engagement Ring
Millennials aren’t interested in dumping a ton of money on diamond engagement rings anymore. Especially when the money can be better used for something more important like a down payment on a house. Millennials are also more socially aware and prefer ethically-sourced diamonds instead of diamonds coming from poor and enslaved countries like the Republic of Congo.
The Business Suit
Donning a suit and tie was a must for professional boomers. Now even employers are allowing more casual attire in the workplace. Millennials are watching people like Mark Zuckerberg wear t-shirts to work and appreciate the casual and comfortable look more than the polished suit.
Ironing
Millennials aren’t interested in pulling out the iron to take out a few wrinkles. Instead they would rather throw their clothes in the dryer for a few minutes or hang their clothes in the bathroom while they take a hot shower and hope the steam gets the wrinkles out.
Golf
Millennials are viewing golf as a sport that is too expensive and boring. Older generations love to play golf not only as a fun and social activity, but also as a way to network and talk business with clients.
Designer Clothes
Millennials aren’t interested in spending hundreds of dollars on one article of clothing. They much prefer fast fashion and even more so, thrift shopping. With thrift shopping, many millennials are able to find designer brands at a fraction of the price.
Mayonnaise
Millennials have stopped buying mayonnaise, a condiment that used to be a staple in many households. Millennials much prefer to go with healthier alternatives like smashed avocado instead of mayonnaise.
Postcards
Postcards used to be a must-have purchase at souvenir shops while traveling. But now they are all in the past. Postcards have been replaced with selfies in front of famous landmarks and other places while traveling that can be sent instantly.
Dairy Milk
Millennials are purchasing and drinking less dairy milk as a result of many people changing their diets to be vegetarian or vegan. As a result, dairy milk sales have declined, while sales have increased for dairy milk alternatives such as almond milk and oat milk.
Large Turkeys for Thanksgiving
Millennials aren’t interested in investing time and energy in cooking a giant turkey. They either prefer to cook a much smaller bird or they party potluck style. The days of large extravagant meals and over indulging on turkey may be numbered.
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